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Bartender and Consultant Will Estrada, also known as The Joker Bartender, is dependable, resilient, and collaborative. Estrada’s ability to adapt under pressure, step up when he is needed most, and work with a team has played a crucial role in his life and his career. Having worked in bars...
The Highly Anticipated Tequila Herradura Aniversario Hits Shelves Soon! There is no better way to celebrate Tequila Herradura’s 150th anniversary than with a brand new beautiful bottle of aged tequila. The forthcoming Tequila Herradura Aniversario is a limited-release tequila from Tequila Herradura and it is a subtle, complex, and...
Edumar Shantal, originally from Venezuela, is passionate about the world of cocktails. 11 years ago, Shantal came to the United States with the desire to become a bartender. Born with the gift of a developed sense of smell and taste, and with the desire to start a successful business,...
If you ask Chef, Bartender, and Entrepreneur Jon Mendez where he wants to be in five to ten years, he will have an answer ready for you: doing exactly what he is doing right now. As a businessman and conscious member of society, Mendez understands the importance of the...
Santa Teresa Rum Ambassador Alex Noriega knew he wanted to become a member of the hospitality industry by the age of sixteen. Noriega did not know the word “Brand Ambassador” then, or where exactly he would fit in the industry, but that simple dream situated him for success. When...
The Hospitality Industry Reimagined Security Trust (T.H.I.R.S.T.) Group became a necessary resource for bartenders and businesses as a direct result of the Coronavirus’s negative impact on the economy as well as because of the financial stress it has placed on everyday citizens. Few businesses and individuals have the means...
