Ron Carúpano Celebrates National Rum Day with the Launch of “Roots” Campaign

In celebration of National Rum Day, Ron Carúpano, Venezuela’s most awarded rum, proudly announces the launch of its new global brand campaign, Roots, under the claim “Exceptionally Crafted.”

Timed to debut on August 16, International Rum Day, the campaign reinforces the essence of Ron Carúpano: its deep Venezuelan origins, unwavering tradition, and the perfect alchemy that has defined the brand for over 260 years.

The campaign’s reel video was produced in collaboration with Venezuelan photographer @Diaz, highlighting the artistry behind the brand’s identity.

Honoring Heritage Through Roots

As a family-owned company with more than two and a half centuries of rum-making mastery, Ron Carúpano continues to blend innovation with respect for time-honored methods.

“This campaign is a celebration of our origins, who we are, and where we come from,” said María Luisa Sánchez, Brand Manager for Ron Carúpano. “Our heritage is not just history—it’s a living tradition that continues to inspire us today.”

Roots serves as an invitation for consumers worldwide to experience the authenticity, dedication, and artistry that make Ron Carúpano a benchmark in the premium rum category.

The Craft Behind the World’s Best Rum

Ron Carúpano’s excellence is shaped by a demanding terroir, exceptional microclimate, and the use of pure spring water—factors that set the brand apart from others in the world of spirits.

Behind every bottle is a legacy of expertise:

• The Quality, Cooperage, Production, and Aging teams bring unmatched precision to every stage.

• A leadership guided by generations of Rum Master Blenders, most notably Carmen López de Bastidas, Venezuela’s first female Rum Master Blender, whose legacy continues to inspire.

This collective passion and knowledge ensure that Ron Carúpano continues to craft some of the finest rum profiles in the world.

A Global Celebration

With Roots, Ron Carúpano shares the story of a rum born from the fertile coasts of Carúpano, nurtured by tradition, and perfected through patience.

The campaign will roll out across digital platforms and international markets, reaffirming Ron Carúpano’s place as a leader in the premium rum category.

For more information about Ron Carúpano, its history, and international recognitions, visit www.roncarupano.com and follow @roncarupano on social media.

✨ Raise a glass this National Rum Day and discover the exceptional craftsmanship of Ron Carúpano—a true taste of Venezuelan heritage.