August 16, 2025

In celebration of National Rum Day, Ron Carúpano, Venezuela’s most awarded rum, proudly announces the launch of its new global brand campaign, Roots, under the claim “Exceptionally Crafted.” Timed to debut on August 16, International Rum Day, the campaign reinforces the essence of Ron Carúpano: its deep Venezuelan origins, unwavering tradition, and the perfect alchemy that has defined the brand