Camille Austin is known affectionately as “La Loba Alpha”. Her ambassador team created this befitting and memorable nickname to distinguish her and cement her as an invaluable, appreciated member of the pack, and the first Casa Lumbre ambassador stemming from her previous work with Montelobos Mezcal. Austin, the Best International Brand Ambassador Spirited Award recipient […]
For 15 years, Jorge Ochoa worked as an entertainment producer and performer of events throughout the American Union. Then, the unthinkable happened: a global pandemic arrived and caused an economic disaster that impacted businesses and families across the globe. Covid-19 forced most industries to stop working. As a worldwide issue, the virus also influenced all […]
The Hospitality Industry Reimagined Security Trust (T.H.I.R.S.T.) Group became a necessary resource for bartenders and businesses as a direct result of the Coronavirus’s negative impact on the economy as well as because of the financial stress it has placed on everyday citizens. Few businesses and individuals have the means to sustain themselves for long periods […]
Santa Teresa Rum Ambassador Alex Noriega knew he wanted to become a member of the hospitality industry by the age of sixteen. Noriega did not know the word “Brand Ambassador” then, or where exactly he would fit in the industry, but that simple dream situated him for success. When he went out to eat with […]
If you ask Chef, Bartender, and Entrepreneur Jon Mendez where he wants to be in five to ten years, he will have an answer ready for you: doing exactly what he is doing right now. As a businessman and conscious member of society, Mendez understands the importance of the small moments that comprise a meaningful […]
Edumar Shantal, originally from Venezuela, is passionate about the world of cocktails. 11 years ago, Shantal came to the United States with the desire to become a bartender. Born with the gift of a developed sense of smell and taste, and with the desire to start a successful business, Shantal decided to begin her path […]
The Highly Anticipated Tequila Herradura Aniversario Hits Shelves Soon! There is no better way to celebrate Tequila Herradura’s 150th anniversary than with a brand new beautiful bottle of aged tequila. The forthcoming Tequila Herradura Aniversario is a limited-release tequila from Tequila Herradura and it is a subtle, complex, and sophisticated addition to the beloved brand. […]
Bartender and Consultant Will Estrada, also known as The Joker Bartender, is dependable, resilient, and collaborative. Estrada’s ability to adapt under pressure, step up when he is needed most, and work with a team has played a crucial role in his life and his career. Having worked in bars and restaurants with toxic working environments, […]
Enjoy a Hennessy V.S.O.P Privilège spin on this fresh springtime cocktail. It adds a gourmet twist to an already fresh, zesty concoction. Fresh berries add that certain je ne sais quoi Ingredients 1.5 oz Hennessy VS .5 oz Fresh Lemon Juice 4-5 Blackberries or any other berry will work .5 oz Simple syrup 1 dash […]
In addition to having the same birthday, Content Creators Samantha Warren and Vianca Arias bond over their energetic and positive approach to life, a love of creation, and a natural appreciation for entrepreneurship. This duo is so connected that they share a mind for business and the wherewithal to actualize their ambitious goals as a […]